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This web site states the following, "Hazel is the fast, reliable, and flexible Internet merchandising system." We noticed that the web site also stated " More than just a shopping cart, Hazel manages the aisles, the checkout lanes, the displays- everything you need to build a successful online store! Many systems force you into a particular mold." It also said " You pour in your products, and youre a cookie-cutter shop in minutes. Thats fine if youre in a hurry- but not if you really want to generate traffic and sales dollars!." The header had e-commerce as the highest ranking optimized keyword. It is followed by shopping, cart, and software which isn't as ranked as highly as e-commerce. The next words hazel.netsville.com uses is e-business. website store was included and might not be understood by web engines.